What Makes Their Website Awesome:
- Use of icons provides context and imagery to make links clearer and more pleasant to look at
- Very clear and simple information architecture
- Outstanding donation button
- Very clear communication of the three most important questions: What do you do? How can I involved? How can I make a donation?
- Strong communication of the impact of the donors (What is the impact of this organization?)
- images are impactful because they are relevant — for example clearly showing how a user might interact with the nonprofit, and showing images of the people the organization supports